Disney and
beats are joined their forces to create one beautiful creative and special grey
edition of the beats wireless headphones in celebration of Mickey mouse’s 90th
anniversary .
A must-have
for any Disney obsessive who is also a fan of incredible sound quality and
premium headphones , the special edition will be launched in stores from 11 November
A new campaign will also be launched to promote the
partnership, fronted by British pop sensation Anne-Marie.
“Disney and Beats are two really
iconic brands and both have positive, feel-good messages,” said Anne-Marie.
“Growing up I used to sing along to all the Disney musicals
and Beats headphones are my go-to for when I’m travelling on tour, so it’s a
really exciting collaboration to be a part of for me. And, who doesn’t love
Mickey Mouse?”
American rapper Lil Yachty, Chinese
actress Zhou Dongyu and Japanese pop duo AMIAYA will also be a part of the
global campaign.
Mickey Mouse was first introduced by Walt Disney back
in 1928, and would go on to be one of the most famous and beloved animated
characters in pop culture.
Mickey Mouse’s 90th Anniversary Edition
Beats Solo3 Wireless headphones come with all of the great features we’ve come
to expect from the tech brand, including long-lasting battery life, impressive
Bluetooth connectivity, and a comfortable-fitting design.
The special edition headphones will be
available from Apple stores, apple.com, and disney.com, priced £279.95.
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